| Delivery Type: | Instructor-led classroom
|
| Target Audience: | Customers, project team members and interested parties who want to have an overview of SAP Customer Relationship Management and the processes that it covers.
SAP consultants and partners
|
| Course Objectives: | The course gives you an understanding of how you can benefit from implementing SAP CRM scenarios.
|
| Prerequisites: | Essential
None
Recommended
None
|
| Course Based on Software Release: | SAP CRM 7.0
SAP ECC 6.0
|
| Content: | Introduction to:
- Fundamentals and architecture of SAP CRM
- SAP CRM Marketing
- SAP CRM Web Channel (E-Commerce)
- SAP CRM Partner Channel Management
- SAP CRM Sales
- SAP CRM Interaction Center
- SAP CRM Service
- SAP CRM Field Applications
- SAP CRM Analytics
- Implementation & operation of SAP CRM
|
| Notes: | The course is structured using a case study of the functional and channel-oriented key areas and scenarios in SAP CRM.
The course includes demonstrations and exercises in the system.
This course is an introduction to SAP CRM, it does not explain how to set up (Customize) the scenarios that are shown. |
