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CR600: CRM Marketing

COURSE OBJECTIVES

Course participants learn about the business processes in the SAP CRM Marketing solution. They also learn how to set up (customize) SAP CRM Marketing Management functions.

 
Price: €3,325 per person

Dates

  • Please contact us regarding scheduling – 5 Days

 
SAP_Partner

TARGET AUDIENCE

  • Customers and project team members who want to have greater knowledge of the functions and scenarios that are supported in SAP CRM Marketing.
  • SAP consultants and partners.

PREREQUISITES

Essential

  • SAPCRM: Overview of the SAP CRM Solution
  • CR100: CRM Customising Fundamentals

Recommended

  • None

 

Notes

Course based on software release

  • SAP CRM 7.0 EHP3
  • SAP ERP Central Component 6.0 EHP7
Course Outline
  • Overview of marketing management in SAP CRM
  • Marketing Plans and campaign management
    • Working with marketing projects
    • Preparation and Execution of campaigns
  • Segmentation of business partners
    • Marketing attributes
    • Creating target groups
  • Creating personalized e-mails
    • Marketing Product Proposals
    • Lead Management and Surveys
    • Campaign automation
    • External List Management
    • Special Functions and Features in campaign management
    • Couponing
Contact Us

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