To provide participants with a deeper understanding of Social Media Marketing and how the major social media tools and their features can be used by business owners to engage more effectively with their online audiences and achieve business goals.
Price: €425 per person
Those who already have a basic understanding of social media, probably have accounts set up with the more popular social media applications and are using them to some degree, but would like to step up their levels of performance in terms of engagement and promotion.
GOALS AND OBJECTIVES
Having completed this course, participants will have a thorough understanding of Social Media Marketing and how the major social media sites work.
Course Introduction and Overview
The fundamentals of Social Media
The different elements of Social Media
Media sharing sites
Flickr, Slideshare, YouTube
The Power of Video Marketing
When to use Video
Benefits for Business
What it can do for you
Creating and optimising your profile
Business benefits of a Facebook Page
Marketing your business on Facebook
Customising your Facebook Page
The importance of Content
What can I blog about?
Important elements (Headline, opening paragraph)
Find people to Follow
Getting others to follow you
Lead generation tips
Twitter integration with website
Developing a Social Media Strategy