00 353 1 2790020sales@olas.ie Olas: Professional, Direct, Clever & Helpful

Social Media Workshop

 

Description

Learn how easy it is to tap into Social Media and improve your Social Media activities instantaneously. Discover how you can generate new opportunities and sales leads, keep up-to-date on competitors, improve your customer service and drive traffic to your website.

Price: €525 per person

Dates

  • Dates available on request, please call for details – 1 Day


TARGET AUDIENCE

Our Social Media training course which is based in Dublin is aimed at anyone who wants to discover the potential of their social media activities including Facebook, Twitter, LinkedIn and YouTube.

PREREQUISITES

  • None

GOALS AND OBJECTIVES

Our Social Media Workshop will take you through the latest tools & techniques for creatively engaging in social media marketing. Through in-depth practical advice, we help attendees develop integrated marketing strategies with the latest tools for monitoring, measuring and managing social media.

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Course Outline
Click here to download course oultline

Introduction: Social Media and your Business
Why use Social Media?
Understanding of Key Terminology
Programme Overview and Objectives
Understanding Online/Offline Communities

How Social Media Tools Works & the Benefits associated
Permission Based Marketing
Benefits of Social Media to your Business
Choosing the Right Media Channel

Blogging
Choosing your blogging platform
Why you need to blog
How to generate a continual stream of readers
Linking your Blog posts to your Social Media pages

Twitter
Connecting with the right people
Mentions / DM’s / Retweets
Engaging with / following users
What makes a good tweet
Building followers on Twitter
The use of Hashtags
Measuring / monitor your success on twitter
Twitter mobile apps
Corporate direction – what to tweet and how often
Code of Practice
Auto listening / business alerts
Cross posting e.g. Twitter to Facebook

Facebook Business page

Walk through Facebook’s business pages
Strategy and Plan for posting
Posting to Facebook – tips
Visual engagement / rich media
Cross Platform posting
SEO Tips & Tricks
Facebook Insights
iPhone apps

LinkedIn
What is LinkedIn
Profile Setup
Increase Network
Status updates / posts
Generate leads
LinkedIn Groups
Using Search to identify prospects
Summary

Integrating Social Media on your website
Share
Twitter badges
LinkedIn button
YouTube Channel

Case Studies

We dissect examples of Irish businesses that have implemented successful Social Media campaigns

Course Summary and Review

Recap of Topics Covered/ Questions
Question Time

Contact Us

Drop us a line, include your contact details and we will get back to you as soon as possible.