Course participants learn about the business processes in the SAP CRM Marketing solution. They also learn how to set up (customize) SAP CRM Marketing Management functions.
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- Customers and project team members who want to have greater knowledge of the functions and scenarios that are supported in SAP CRM Marketing.
- SAP consultants and partners.
Course based on software release
- SAP CRM 7.0 EHP3
- SAP ERP Central Component 6.0 EHP7
- Overview of marketing management in SAP CRM
- Marketing Plans and campaign management
- Working with marketing projects
- Preparation and Execution of campaigns
- Segmentation of business partners
- Marketing attributes
- Creating target groups
- Creating personalized e-mails
- Marketing Product Proposals
- Lead Management and Surveys
- Campaign automation
- External List Management
- Special Functions and Features in campaign management