Day 1

• Overview – Introduction to SAP Hybris Marketing Cloud
• Scenarios
• Architecture
• Unit 1 – Consumer & Customer Profiling
• Consumer & Customer Profiling
• Data Model for Interaction Contacts, Interactions, Products and Product Categories
• Consumer/Customer/Corporate Accounts
• Marketing Locations
• Profile Dashboard
• Sentiment Engagement
• Customer Journey Insights
• Configuration
• Extensibility
• Hands on Exercise
• Predictive Models & Scores
• Overview of Scores
• Predictive Scores
• Predictive Model Management
• Heuristic Scores
• Hands on Exercise
• Unit 2 – Segmentation and Campaign Management
• Segmentation
• Segmentation Key Capabilities
• Segmentation Builder
• Segment Features
• Segmentation Terminology
• Segmentation Configuration
• Building blocks
• Attribute Groups
• Export Definitions
• Target Groups
• Hands on Exercise

Day 2

• Unit 2 – Acquisition
• Marketing Campaign Scenarios Overview
• Content Studio Features
• Configurations
• Campaign Automation
• Facebook Custom Audiences
• Export Definition
• Paid Search Integration
• Managing Marketing Permissions and Subscriptions
• Marketing Success Analytics
• Unit 3 – Marketing Resource Management
• Overview of Marketing Planning Apps, Roles & Terminology
• Budget Planning
• Programs
• Spend Management
• Marketing Calendar
• Configurations of Marketing Resource Management
• Business Administration in Marketing resource planning
• Reporting
• Hands on Exercise
• Unit 4 – Commerce Marketing – Recommendations
• Product Recommendations
• Recommendation Models, Algorithms, Recommendation Model Types and Recommendation Scenarios
• Offer Recommendations
• Consuming Recommendation Models in SAP Hybris Commerce
• Customizing Data Sources and Algorithms
• Hands on Exercise

Day 3

• Unit 5 – Marketing Analytics
• Overview of Marketing Analytics
• SAP Analytics cloud
• Embedded Analytics
• Queries for Contacts & Profiles
• Queries for Campaign Search
• Queries for Lead Management
• Queries for Survey Management
• Extensibility Options in Marketing Analytics
• Configurations in Marketing Analytics
• Unit 6 – Business Administration Tasks & Data Upload
• Business Administration
• Personalization
• Identity Management
• Self – Service Configuration
• Extensibility
• Business Administration in Integrations
• Data Upload
• Importing Data Using OData
• Steps to Import Data
• Services to Import Various Types of Data
• Unit 7 – Lead Management & Integration of SAP Hybris Cloud for Customer
• Integration Scenarios with C4C
• Lead Stages and Scores
• Marketing Application Jobs
• Lead Transfer Application
• Lead Transfer Campaigns
• Success Reporting for Leads and Activities
• Integration Errors
• Lead Dashboard
• Analytic Queries
• Integration Steps
• Unit 8 – Best Practices for SAP Hybris Marketing Cloud
• Overview of SAP Activate Framework
• Best Practices and Scope Items
• SAP Activate Methodology
• Guided Configuration
• Team Setup and Project Timeline