In the last article we mentioned how we would be showing you how to use maps to represent your data within your reports. Now we will show you how to achieve this. Over the last year, more and more of our clients have been asking us how they can plot their data on a map […]
Situation Our client, a large Irish FMCG distributor were in a position whereby they had no oversight on annual promotional spend. As a result, they were unable to keep to promotional budgets often causing large over-spends. This left the organisation in a vulnerable financial position, committed to large promotion spends but with limited funds available […]