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Situation Our client, the Irish office for a large Multi-National beverage producer, importer and distributor needed a solution that would assist their staff in planning their annual base, promotional price and volume forecasts and to compare these forecasts against actual sales figures. This solution would also need to be capable of managing Annual Operating Plan […]

Situation Our client, a large Irish FMCG distributor were in a position whereby they had no oversight on annual promotional spend. As a result, they were unable to keep to promotional budgets often causing large over-spends. This left the organisation in a vulnerable financial position, committed to large promotion spends but with limited funds available […]