The General Data Protection Regulation (the “GDPR”) came into effect on 25 May 2018. The GDPR is directly effective in each EU member state, with the aim that the same rules will be applied uniformly within the EU. This marks a shift in the approach to data protection at a European level, which until 25 May 2018 relied on national implementing legislation in each EU member state.
Avoid heavy fines and reputation loss, resulting from non-compliance; learn from our expert on how the GDPR will affect your organisation.
Price: €400 per person
The course is offered to those who are in a marketing role within the business.
Goals and Objectives
This session will focus on how the EU General Data Protection Regulation (EU GDPR) will affect your organisation and to understand the rules of customer marketing engagement to ensure EU GDPR compliance.
Introduction to GDPR
Review the core principals of the General Data Protection Regulation (GDPR)
How the GDPR Affects the Marketing Function and its Key Definitions
What the new terms, such as personal data, sensitive data, consent, and profiling mean.
Who is affected by the Regulation and what are the responsibilities?
Changes for Marketers
What consent will now look like.
Will the “soft opt-in” for email survive? How “Legitimate Interests” can help. What profiling is covered?
The use of data will have to be much more transparent – So what do individuals need to be told and how?
Information Gathering Impacts
To legally process information, what will you need to obtain?
Can your current database cope with significant detail about consents and objections?
What are Privacy Impact Assessments and when will you have to undertake them?
Where does liability sit, if there is a breach?
What do you need to include in contracts to ensure that processors have protected themselves?
What if the Data Controller is outside of EU?
New right to be forgotten and to have data erased. How to honour objections and complex suppressions. Enhanced rights of access to personal data.
User experience and customer service implications.
Getting Ready for the Regulation
What does the Regulation mean for your business? How to undertake a GDPR impact assessment?
Preparing an action plan for pre-implementation
Course Summary and Review